You’re More Judgemental Than You Think
Positive and negative personality traits appear to be attributed to individuals from wealthy and poor backgrounds respectively. Using the Implicit Association Test, 29 undergraduate students (Glendon College, Toronto) classified positive and negative traits with synonyms for rich and poor as fast as they could. It was predicted that associating the congruent condition (rich/positive traits; poor/negative traits) would take less time than associating the incongruent condition (rich/negative traits; poor/positive traits). Results showed that participants had a significantly lower association time when performing in the congruent condition than the incongruent condition. This supports the importance of research studying implicit stereotypes.
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