Grey Power and Valence Issues in Canadian Federal Elections
Abstract
This project situates Canadian seniors within the multitude of factors that electors face each time they are asked to cast their vote. The research question asks how have the valence issues related to seniors, long-term/home care, and income security in retirement impacted Canadian federal elections since 2006? Research shows that pensions and retirement savings have long been a concern for all three political parties, whereas long-term care and health becomes relevant as the baby boom generation ages. This throws into doubt the perceived grey power of the aging population of Canada: electoral success has not yet been conclusively linked to the valence issues of long-term care and retirement savings.
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